Prime Rides Tourism L.L.C

Legal

Privacy policy

Your privacy matters to us. Here is what we collect, why we collect it and how we keep it safe.

Last updated: 28 September 2026

1. Who we are

Prime Rides Tourism L.L.C is a transport and tourism company based in Dubai, United Arab Emirates. This policy explains what personal information we collect when you use our website or book with us, how we use it and the choices you have.

2. Information we collect

We only collect the information we need to arrange your ride:

  • Contact details: your name, email address and phone or WhatsApp number.
  • Trip details: pickup and drop-off addresses, date and time, flight number, number of passengers and luggage, child seat requests and any notes you add.
  • Payment details: card payments are handled by our payment provider. We receive confirmation of the payment, but we never see or store your full card number.
  • Location: only if you tap “Find my location” to fill in your pickup address. We do not track your location otherwise.
  • Messages: what you send us on WhatsApp, by email or by phone.

3. How we use your information

  • To confirm, plan and carry out your booking, including tracking your flight.
  • To let your driver contact you on the day of your ride.
  • To send you booking confirmations, updates and receipts.
  • To answer your questions and handle changes, cancellations and refunds.
  • To keep records we are required to keep by law, such as accounting records.

4. Who we share it with

We never sell your personal information. We only share it when needed to provide our service:

  • With your assigned driver: your name, phone number and trip details.
  • With our payment provider, to process card payments and refunds.
  • With map and address services, to find addresses and calculate routes and prices.
  • With partners who run parts of a day trip you booked, only the details they need.
  • With authorities, if we are required to by law.

5. Cookies and your browser

We do not use advertising or tracking cookies. Our website saves a few small items in your browser, such as your last pickup address and your trip details, so you do not have to type them again while you book.

You can clear these at any time in your browser settings.

6. How long we keep it and how we protect it

We keep booking information for as long as we need it to provide our service and to meet legal and accounting requirements. We store it securely and only people who need it to look after your booking can see it.

7. Your rights

You can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it when we no longer need to keep it. To do this, contact us or email Primeride@primeridesae.com.

8. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.